This American Life

This American life is a much loved and pulitzer winning radio show.

They needed their new logo to reflect their shift towards more serious journalism. For a long time they where known for somewhat quirky and highly personal stories, they are today also more depth reporting more akin to a New York Times story.


Deliverables:
Branding

Year:
2017



















Explorations

Although my first proposal ended up being the final logo, to make sure we had the right idea I also created several sketches around the same basic idea of baking the american flag into story iconography.