Collection of various logos designed over the years.
I am especially honored to have designed the logo for Correios, the post office of Cabo Verde - a small country in West Africa I also had the pleasure of visiting in 2019.
1/10 Logo for the post office of Cabo Verde
2/10 Proposed logo for NYC tech consultancy.
3/10 Logo for taqueria chain - with Aruliden.
4/10 Logo for daughter company of bank giant MUFG - with Intebrand.
5/10 Logo for a residence in Washington DC.
6/10 Logo for a law group in NYC.
7/10 Logo for a high-end NYC stone importer - with Aruliden.
8/10 Logo for NYC law group.
9/10 Logo for a residence in Washington DC.
10/10 Logo for a real estate developer.
Austere was a Scandinavian focused design store based in Los Angeles.
The website challenge was to merge magazine like articles about design with store and e-commerce functionality in one seamless experience.
1/6 Article Page
2/6 Article Page
3/6 Product Page
4/6 Product Page
5/6 Product Page
Paul Coughlin Architecture
Branding, Web Design, Web Development
Logo and website for Brooklyn based architect.
I had the opportunity to learn simple PHP and WordPress to develop the website.
1/6 Logo and business cards
2/6 Visual identity overview
6/6 Bag and letterhead
Self-initiated take on a classic childrens game.
My daughter was gifted a plastic Hello Kitty version of this game which broke on the first day - but it gave me the idea to make a nicer adaptation of it, with a mini-sized version for bored-at-work adults.
5/5 Small version
Five Farms of Meadow
Design and naming proposal for California based olive oil distributor.
1/5 Branding and packaging
3/5 Branding and packaging
Ambassador - Direction 2
Second design direction developed as part of a proof of concept exploration for a new premium rum. The look and feel is inspired by beach parties, sailing and 20-something's night life.
1/8 Packaging and branding
2/8 Look and feel swipe photography
5/8 Look and feel swipe photography
7/8 Wild Posts
Lyon is a artisan bakery based in Washington DC.
I created the branding to reflect Lyon's high end products and an icon that echoes the bakers love for their craft.
1/5 Branding and collateral
2/6 Branding and collateral
Design proposal for limited edition La Mer packaging.
The outer packaging is inspired by a shell, while the inner packaging is meant to represent a pearl. The idea takes cues from La Mer's underwater brand story, with several of their products made of kelp for instance.
1/4 "Pearl" campaign sketch
2/4 "Pearl" packaging sketch
3/4 "Pearl" packaging sketch
4/6 "Pearl" packaging sketch
Design proposals for a new bakery in New York City.
While the bakery never opened, here are the three designs I liked the best.
1/25 Packaging sketches
2/25 Direction 1
3/25 Look and feel swipe photography
5/25 Identity System
6/25 Packaging Sketch
7/25 Collateral Sketch
9/25 Direction 2
10/25 Look and feel swipe photography
12/25 Identity System
13/25 Collateral Sketch
14/25 Packaging Sketch
15/25 Storefront sketch
16/25 Store Interior Sketch
17/25 Floorplan Sketch
18/25 Direction 3
19/25 Look and feel swipe photography
21/25 Identity System
22/25 Short Logo
23/25 Packaging Sketch
24/25 Packaging Sketch
25/25 Collateral Sketch
A book about the research and workshops conducted by Cognizant on the future of digital life for todays younger generation.
Given poor quality photos and random assets the design solution needed to make it all coherent and digestable, in a short amount of time.
1/7 Book packaging design
2/7 Interior book design
3/7 Book design
4/7 Book design
5/7 Book design
6/7 Detail of packaging
6/7 Alternative design direction for packaging
Nodeur - Sketches
Branding, Packaging, Bottle Design
This was the first round of design proposals for Nodeur - view the final direction here. I think there where a few nice early ideas worth sharing.
1/15 Direction 1 - SKU Family
2/15 Direction 1 - Logo
3/15 Direction 1 - Bottle shape inspired by stop sign (as in "stop" odor).
4/15 Direction 1 - Large and small spray
5/15 Direction 1 - Collateral
6/15 Direction 2 - SKU Family
7/15 Direction 2 - Logo
8/15 Direction 2 - Bottle shape inspired by flowers (~tulips).
9/15 Direction 2 - Large and small spray
10/15 Direction 2 - Collateral
11/15 Direction 3 - SKU Family
12/15 Direction 3 - Logo
13/15 Direction 3 - Design cues taken from pharmaceutical products
14/15 Direction 3 - Large and small spray
15/15 Direction 3 - Collateral